Toyota Motor Corp will be releasing a new petrol electric hybrid in Japan while the Prius will compete with Hyundai Motor Co in Korea. Toyota hopes to sell 36,000 of its new Sai hybrid sedan, Toyota’s goal being one million hybrid cars a year globally after 2010.

The Sai is Toyota’s second hybrid-only car, this car is a redesign of the Lexus HS250 hybrid. The Sai is based on a concept derived from the Japanese word sai-which means "talent" when written as "" and "coloration" when written as ""-as a hybrid-only sedan "combining advanced talent and multi-color sophistication".

The Sai is based on the Lexus HS250h hybrid, a vehicle designed for people who want a more premium hybrid experience than they would get in the Toyota Prius. The Sai would seem to fit somewhere in between. It offers the same powerplant as the HS, but not quite as many luxury features. It's basically an HS with different nose, tail and interior detailing.

The Toyota Sai Hybrid features a gasoline-electric hybrid system with a 2.4-liter engine for outstanding fuel efficiency and use of Ecological Plastic for approximately 60% of the interior surface area. The Sai features the Toyota Hybrid System (THS) II combining a 2.4-liter Atkinson cycle combustion engine with an electric motor and a reduction gear. The Toyota Sai Hybrid uses a 2.4-liter petrol engine generating just under 150 horsepower, and up to 187 Nm of torque. It is mated to a strong electric motor, powered by a nickel-metal hydride battery, which produces an additional 140 hp and up to 270 Nm of torque. The Toyota Sai Hybrid powertrain is designed to utilize the two generators efficiently, giving the driver up to 185 hp at any given time.

An exhaust heat recovery system uses exhaust gas to heat the engine, thus shortening engine-warming time and contributing to greatly improved fuel efficiency, especially when outside temperatures are low.

LED headlights conserve electric power and consequently reduce power-generation requirements on the engine.

In addition to Standard Driving Mode, which balances fuel efficiency and power, drivers can also select Eco-Drive Mode, which prioritizes fuel efficiency by moderating driving force relative to accelerator operation and putting the air conditioner into a low energy-consumption mode, and Electric Vehicle (EV) Drive Mode, which uses the electric motor only, resulting in extremely quite cruising and zero emissions.

A Hybrid System Indicator that shows real-time driving status and an Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation provide visual support to the driver.

The ESPO1 system, which encourages and rewards environmentally considerate driving, enables drivers to gain extra enjoyment.

G-BOOK mX, TMC's advanced telematics service, assesses environmentally considerate driving and awards points to driver; mastery of eco-driving can be determined according to rate of points gained each month

Programs that allow drivers to make donations to charities using points received, that rank fuel efficiency of nationwide Sai ESPO users, and other fun incentives to encourage drivers to drive in environmentally considerate ways, are available

Toyota is also sending its brand to South Korea where the Hyundai Kia partnership dominate. The Prius and Camry hybrids will be first and joining them will be the petrol version of the Camry and the RAV4.

Toyota Executive Vice President Yukitoshi Funo told a news conference, “The introduction of the Toyota brand into South Korea is aimed to meet the diversifying needs of consumers in this growing market,”

“We intend to make every effort to contribute to South Korean society and earn a loyal following.”

December the seventh is the release date for the Toyota Sai retailing at 3.38 million yen ($40,250), the Lexus HS250 is priced at 3.96 million yen ($47,159).

The Sai is expected to have a consumption rate of 4.34 liters per 100 km. At this stage Toyota has no plans to export the Sai, preferring to concentrate on the home market.

Acura offers a full line of technologically advanced performance luxury vehicles through a network of 270 dealers within the United States. The Acura lineup features five distinctive models, including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV and the award-winning MDX luxury sport-utility vehicle.

“The automotive market may be slowing down, but not Acura,” said Jeff Conrad, vice president of Acura sales. “With improved acceleration and handling, the new 280 horsepower V-6 adds even more sport to the already sporty nature of the popular TSX sports sedan.”

With the introduction of a V-6 powered TSX, Acura will fill a niche in its lineup between the four-cylinder TSX and the all-new TL performance luxury sedan. With the TL moving more upscale following its redesign in the 2009 model year, the TSX V-6 will be aimed squarely at youthful buyers who want a performance-oriented sports sedan in a more personal size.
A new TSX powertrain choice means performance luxury buyers can enjoy a 280 horsepower 3.5L V-6, with sophisticated VTEC® valvetrain control and a dual-stage induction system. For maximum performance and efficiency, the engine will be coupled to Acura’s Sequential SportShift automatic transmission, with intelligent features such as Grade Logic Control and Shift Hold Control. If the driver desires, the Sequential SportShift transmission can also be operated manually, via steering-wheel mounted F1®-style paddle shifters.

The new TSX model will feature a state-of-the-art, double-wishbone front and multilink rear suspension system to provide excellent ride, handling and control. To generate sportier handling, the V-6 model will also use exclusive suspension tuning along with 18-inch split five-spoke aluminum wheels, fit with Michelin Pilot all-season tires. The larger wheels and tires will help distinguish this performance- minded TSX, as does the slightly revised front fascia and a V-6 badge on the trunk.
The TSX V-6 model will be generously equipped with the latest advancements in safety technology and is anticipated to achieve the highest ratings in both government (NHTSA)* and independent (IIHS) crash testing – including garnering IIHS’s TOP SAFETY PICK.
Like all Acura models, the new TSX will feature an exceptional level of standard equipment, including leather-appointed interior, power moonroof, automatic climate control, a premium seven-speaker sound system with CD, AM/FM tuner, XM® Satellite Radio, Bluetooth® HandsFreeLink® , USB port and AUX jack music interface and more.

Similar to the four-cylinder TSX, the V-6 model will be available with the optional Technology Package that includes the AcuralinkTM satellite navigation system with rear-view camera and the Acura/ELS Surround® premium audio system for a top-in-class audio experience.

The tradition-laden Maybach luxury brand is adding a fifth model to its line-up. The new Maybach Landaulet resurrects the legend of the classic luxury landaulets, a feature of which is that only the chauffeur’s area is closed. An extra-large folding roof opens up over the pampered rear-seat passengers when required, leaving no obstructions between them and the blue sky above. The Maybach Landaulet thus offers a majestic open-air experience currently unrivalled by any other automobile. Boasting a certain romantic quality and allowing its passengers the opportunity to savour closeness to nature, this exceptional vehicle also features the ultimate in comfort and technological sophistication and as such sets the new standard for the world’s most exclusive luxury saloons.

In November 2007, Maybach had revived the aura of the grand carriages of days gone by with its Landaulet study. The European premiere of this sparkling white one-off study is taking place at the 78th Geneva Motor Show. Even beforehand, however, the response from the public to this masterpiece has been overwhelming, so much so that Maybach decided to offer the hand-built Landaulet based exclusively on the customer’s own specifications.

The Maybach name epitomises high-end luxury motoring. It stands for effortlessly superior automotive engineering at the very highest level, timeless and stylish elegance, and precision craftsmanship. Since approximately two-thirds of Maybach customers wish to tailor their cars exactly to their own tastes and ideas, Maybach is constantly expanding its exclusive range of customisation options.
In technical terms the Maybach Landaulet is based on the Maybach 62 S - which can claim to be the world's most powerful series-produced chauffeured saloon. Maybach technicians have removed the rear roof module in order to afford passengers an unobstructed view of the sky above. The side walls have been invisibly reinforced with an integral tubular steel structure. As these measures have not altered the silhouette of the luxury saloon, the generously dimensioned doors and the complete interior with reclining seats remain unchanged.

Maybach has adapted the luxurious rear compartment to the requirements of open-top motoring. For instance, the rear head restraints are slightly larger than on the saloon and effectively help reduce wind turbulence.
Designed from the outset as a chauffeur-driven limousine, the Maybach Landaulet is equipped with a partition. The lower section of the partition consists of an aluminium sandwich structure. The upper section comprises an electro-transparent laminated glass panel that can be lowered by electric motor.

The Maybach Landaulet is powered by an uprated V12 engine which Maybach engineers have developed further for the Maybach 57 S and Maybach 62 S together with the specialists at Mercedes-AMG. Thanks to twin turbochargers and water intercooling, the V12 develops a maximum output of 450 kW/612 hp from a displacement of 5980 cubic centimetres. This is continuously available between 4800 and 5100 rpm, and the engine also delivers an impressive maximum torque of 1000 newton metres between 2000 and 4000 rpm.

Equipped with the AIRMATIC DC (Dual Control) electronically controlled air suspension system and the Adaptive Damping System (ADS II), the Maybach Landaulet achieves an outstanding level of ride comfort whilst at the same time proving that even a prestigious automobile can display excellent agility and handling qualities.

And alongside these new engines, the naturally aspirated 4.2-liter V8 engine will continue to play a key role for the Jaguar XF and will be available starting January 2009. Customers will be able to order the latest naturally aspirated 5.0-liter V8 versions of the new Jaguar XF range from January 2009.The 510bhp supercharged V8 XFR will be available to order from February 2009.

Armed with turbocharged horsepower the 2011 Buick Regal, a driver-selectable suspension system and a firm, European-tuned chassis, it delivers a driving experience that rivals the best import sport sedans in the segment.

"The 2011 Buick Regal is like nothing you've ever experienced from this brand," said Susan Docherty, general manager of Buick GMC. "The Buick Regal is the next chapter in Buick's transformation and will expand the portfolio to include a sport sedan."

The Buick Regal has already been a success on another continent, in China. It went on sale in December 2008 and more than 64,000 Regals have been sold there. Enthusiastic customers cite its sculpted, flowing design and responsive performance as the top reasons for purchase.
The Buick Regal's sleek design blends the sweeping silhouette and proportions of a coupe in a progressive package that suggests motion from all angles. Great attention to detail complements that aggressive styling, with tailored applications of Buick's signature design cues, such as the waterfall grille, select use of chrome trim and superior fit and finish of the exterior panels.

Both the standard 2.4L engine and the available 2.0L turbo use direct injection technology to optimize performance, reduce emissions and maximize fuel efficiency. The 2.4L is the same engine offered in the Buick LaCrosse, but in the smaller, lighter Buick Regal, it delivers more agile performance. The 2.0L turbo cements the sport sedan credibility of the Buick Regal, with on-demand power comparable to a V-6, but the inherent efficiency of a four-cylinder. To ensure responsive power across the rpm range, the 2.0L turbo uses a twin-scroll turbocharger that builds power quickly at lower rpm.

Distinct, uniquely calibrated six-speed automatic transmissions are paired with each engine. Both offer driver shift control that enhances the sporty driving feel of the Buick Regal.
Buick Regal's Interactive Drive Control System chassis technology (available on models with the available 2.0L turbo engine) offers enhanced vehicle stability and greater driving safety. It is designed to change the personality of the car based on the personality of the driver.